Target Audience: New hires entering the building materials industry

Focus: Core understanding of lumber types and their applications

Key Takeaways:

Learn where each type of lumber fits in the construction process

Understand how lumber supports every stage of a build

Build a strong foundation of knowledge from day one

Target Audience: New hires in the building materials industry

Focus: Building confidence in quoting windows accurately

Key Takeaways:

Identify, measure, and quote basic window orders

Understand window types, their uses, and construction

Use practical reference guides for on-the-job support and retention

Target Audience: New or inexperienced sales staff in building materials

Focus: Simplifying door sales to reduce errors and boost confidence

Key Takeaways:

Understand key differences between interior and exterior doors

Learn door types, materials, construction, and best-use scenarios

Use reference guides for on-the-job accuracy and confidence

Target Audience: Sales teams and staff new to Engineered Wood Products (EWP)

Focus: Building foundational knowledge of EWP and their role in structural applications

Key Takeaways:

Understand construction and performance of panels, LVLs, beams, columns, and I-joists

Learn basics of floor systems and their integration in residential/light commercial builds

Gain practical, job-ready knowledge to support material expertise or build a new specialty

Target Audience: New hires in the building materials or millwork industry

Focus: Introduction to moulding and millwork basics

Key Takeaways:

Identify common moulding profiles and trim types

Understand how mouldings enhance interior and exterior spaces

Gain confidence communicating with customers, builders, and installers

Target Audience: New sales staff or those looking to strengthen core skills in building materials

Focus: Building essential sales skills tailored to the building materials industry

Key Takeaways:

Master professionalism and margin-focused selling

Apply industry-specific sales techniques

Handle mistakes and tough customer interactions with confidence

Improve performance across counter, field, and phone sales

Target Audience: Veteran outside salespeople and experienced inside salespeople transitioning to outside sales

Focus: Developing real-world prospecting skills to drive new business growth

Key Takeaways:

Master cold calling and start conversations that convert

Qualify leads to focus on high-value prospects

Build lasting relationships beyond the first sale

Increase wallet share by becoming a trusted resource

Outperform competitors with value-driven strategies

Create loyal, long-term customers

Target Audience: Veteran salespeople and specialists seeking advanced knowledge in Engineered Wood Products (EWP) and floor systems.

Focus: Advanced calculation, design, and specification of complete floor systems.

Key Takeaways:

How to calculate deflection, span, and required depth.

Understanding mounting types and their applications.

Step-by-step process to assemble a complete floor system.

In-depth knowledge of advanced beam, column, and I-joist features.

Target Audience: Experienced salespeople and window specialists

Focus: Advanced window knowledge and application in full-home packages

Key Takeaways:

Understand how different window types work together in a build

Translate architectural drawings into complete, value-driven window packages

Learn mulling, large unit configurations, and their best uses

Navigate historic codes and advanced grille patterns for complex projects

Target Audience: Experienced inside and outside salespeople

Focus: Advanced skills for assembling complete door packages

Key Takeaways:

Incorporate all door types into cohesive home packages

Understand historical designs and specialty door applications

Gain expertise to manage complex or custom door requests from homeowners and architects

Target Audience: Experienced salespeople working on new builds and major renovations

Focus: Applying project management principles to oversee complex jobs

Key Takeaways:

Manage material flow efficiently from start to finish

Anticipate customer needs and stay ahead of issues

Adapt and problem-solve when projects go off track

Become an indispensable partner in the building process